Designing for a Content Strategy – Sitemaps and Wireframes!

Before laying out a full content analysis report, it is necessary to take a look at the content that an organization's website already have, and make some necessary modifications in order to fulfill their RFP. In the case of the South Carolina Governor's School of Science and Mathematics (SCGSSM), they are looking for a complete…

Controversy in Content Marketing – Practice it Responsibly!

Nearly everyone who has been in content creation or content marketing knows the feeling when none of their posts or blogs reach any sort of engagement. It's a tough feeling that can leave you demotivated. That is, however, until you publish that one blog or post that one video that is so controversial, your brand's…

Content Analysis Report – The Motor Neurone Disease Association

Every business, non-profit, or organization needs a strategy in order to plan out how they are going to achieve their business goals. Thus, a content analysis report is necessary to not only list the business goals of the organization, but the strategies they have and the methods they are using to help achieve these goals.…

Content Audit and Analysis Report – The National Law Enforcement Officer Memorial Fund

Content audits involve taking a website and extracting a lot of information from it for qualitative purposes. I performed a content audit on the website for the non-profit organization National Law Enforcement Officer Memorial Fund (NLEOMF), which dedicates itself to recongizing and raising awareness for all of the fallen law enforcement officials, whether or not…

Content Creation, Content Marketing, and Content Strategy – What’s the Difference?

Digital content is everything. If you are part of a young business trying to get off the ground, you will need the three pieces of the content triangle for the highest chance of success, whether that is to gain the most followers, or to earn the most customers. Content creation, content marketing, and content strategy…

The Content Strategy Toolkit – Why Budget and Preparation are Crucial to Success

Over the past decade, the practice of content strategy has gone from hardly recognized to being one of the most crucial elements of a business's marketing campaign today. As the entire world shifts to digital, being able to create, distribute and manage your content has become much more important, and can be a factor in…

I Am My Content – The Story of Me and What I Do.

There is no such thing as a limit when trying to express yourself creatively. For me, filmmaking is my creative outlet to show people what I am capable of. I have involved myself in the world of content creation for the past eight years, and each year I learn more and more about what is…

Content Strategy: Has it changed at all over the past decade?

How is it possible to know whether or not content strategy has changed over the past decade when many people do not even understand the term content strategy to begin with? Kristina Halvorson writes that content strategy "plans for the creation, publication and governance of useful, usable content." It is the content strategist's job to…

Elevating My Animation with some Advanced Motion – My Final Project (Module 7)

Alas, we have finally made it to the end of my animation journey! It's been quite a ride. If you are reading this post without having looked at any of my previous projects then I highly recommend checking a lot of those out and witnessing my growth as an artist and an animator. In this…

Statistics and Data Visualization: Exploring the Lies, Emotions and Subjectivity within them.

Anything that's backed up by numbers and charts is obviously telling the truth, right? Why would scientists, politicians and companies want to purposefully deceive the audience by messing with statistical data in order to make themselves look good? We just answered our own question. In an age where information is demanded and consumed at an…