This content strategy report was written for the South Carolina Governor’s School for Science & Mathematics (GSSM), one of only 16 specialized, residential public high schools in the United States. Their website is in dire need of an overhaul, and the school recognizes this, as their scope of work focuses entirely on their desire for a brand new website that is more responsive, attractive and that aligns with their new identity. That’s right – new identity. The GSSM just recently publicly announced that they are undergoing a rebranding change, which is no doubt a direct effect of their RFP. They now have a brand new logo and have established four pillars that identify the school, all of which you can see and read about in the report below.
This content strategy report is the culmination of several weeks of learning all about content strategy, what it is, and why it’s useful in today’s digital media landscape, especially for web content. This report includes many of the sections from the first two reports I’ve done, such as an analysis of the site’s current content, a list of business objectives and KPIs, while also adding brand new sections, such as a comparison to competing websites, writing style guidelines, and blueprints for a web redesign.
All of these and more are found in the content strategy report for GSSM below! The report is detailed and packed with information, so please be sure to give it a read in order to find out more about how the site is currently doing and what a potential redesign could look like.