Every business, non-profit, or organization needs a strategy in order to plan out how they are going to achieve their business goals. Thus, a content analysis report is necessary to not only list the business goals of the organization, but the strategies they have and the methods they are using to help achieve these goals. In today’s age, these methods come in the form of digital content, and they can be used to help set Key Performance Indicators (KPIs) that directly measure the effectiveness of these methods and how they are performing towards the organization’s business goals.

This content analysis report is on the Motor Neurone Disease Association, a UK-based non-profit organization that is dedicated to raising awareness for the Motor Neurone Disease (MND), leading research towards learning more about the disease, as well as providing support and financial care to those who live with the disease. The organization is 40 years old and have their fair share of digital content that is distributed across all platforms. Download the PDF below to see if the MND Association’s digital content efforts align with their business goals.

About the Author Gabe Walerysiak

My name is Gabriel Walerysiak, and I am a graduate student at Quinnipiac University in Hamden, Connecticut. I graduated with my Bachelor's Degree in Film, Television and Media Arts, with a minor in Mathematics in June 2020. I am currently pursuing a Master of Sciene in Interactive Media and Communications and will graduate with my master's degree in May 2021. I recently interned at GlucoseZone this past summer, where I edited and helped film a bunch of promotional content for their social media pages. I have a hobby of capturing and editing video-game footage for a YouTube channel that I started in the Seventh grade, and that channel is the primary reason I chose to major in Film, TV, and Media Arts. I am also a passionate runner, and even though I am no longer on a team, I run to keep in shape because I know how important that is in today's world. I am looking forward to be more fluent with technologically enhanced creative programs such as the Adobe suite, productivity tools such as Microsoft Office, and any other creative tools I can get my hands on to further improve my work as a creator.

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