Content audits involve taking a website and extracting a lot of information from it for qualitative purposes. I performed a content audit on the website for the non-profit organization National Law Enforcement Officer Memorial Fund (NLEOMF), which dedicates itself to recongizing and raising awareness for all of the fallen law enforcement officials, whether or not on active duty.

The content audit consists of information gathered from an SEO crawl using a software application called Screaming Frog SEO Spider. The crawl unlocks every single page on the website and reveals the number of HTML pages, images, video files, and other elements, as well as listing all of the title tags, headers and meta descriptions for every single page that was crawled. This information, alongside information observed through social media research and webpage scanning allow me to determine how this organization is performing on each platform, as well as who they hope to reach. Download the PDF below and read my observations based on the site’s content audit.

About the Author Gabe Walerysiak

My name is Gabriel Walerysiak, and I am a graduate student at Quinnipiac University in Hamden, Connecticut. I graduated with my Bachelor's Degree in Film, Television and Media Arts, with a minor in Mathematics in June 2020. I am currently pursuing a Master of Sciene in Interactive Media and Communications and will graduate with my master's degree in May 2021. I recently interned at GlucoseZone this past summer, where I edited and helped film a bunch of promotional content for their social media pages. I have a hobby of capturing and editing video-game footage for a YouTube channel that I started in the Seventh grade, and that channel is the primary reason I chose to major in Film, TV, and Media Arts. I am also a passionate runner, and even though I am no longer on a team, I run to keep in shape because I know how important that is in today's world. I am looking forward to be more fluent with technologically enhanced creative programs such as the Adobe suite, productivity tools such as Microsoft Office, and any other creative tools I can get my hands on to further improve my work as a creator.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: