Content audits involve taking a website and extracting a lot of information from it for qualitative purposes. I performed a content audit on the website for the non-profit organization National Law Enforcement Officer Memorial Fund (NLEOMF), which dedicates itself to recongizing and raising awareness for all of the fallen law enforcement officials, whether or not on active duty.
The content audit consists of information gathered from an SEO crawl using a software application called Screaming Frog SEO Spider. The crawl unlocks every single page on the website and reveals the number of HTML pages, images, video files, and other elements, as well as listing all of the title tags, headers and meta descriptions for every single page that was crawled. This information, alongside information observed through social media research and webpage scanning allow me to determine how this organization is performing on each platform, as well as who they hope to reach. Download the PDF below and read my observations based on the site’s content audit.